How Businesses Succeed Online

It can oftentimes be overwhelming to navigate the digital world now. Especially when trying to operate a successful business. Allow us to give you a step-by-step guide to succeeding online!
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Google My Business

What is GMB?

Google My Business is a tool that enables you to manage and optimize your Business Profile on Google. Your Business Profile is Google’s term for your Google business listing. Business Profiles appear in Google Maps and in the local results of Google Search.

Important things to consider

Input ALL business information
Include business hours
Verify your location
Ask for reviews!!!

Why is GMB so important?

Businesses in the USA receive 26% of their views from Maps results
A typical business gets 59 actions from their GMB listing every month
Around 90% of the whole world population only look at the first-page result
84% of searches are discovery, while 16% are direct

Websites

Why are websites so important for businesses?

Credibility

One of the main reasons to have a website for your business is to show your organization's credibility. 

Leads

Let your website produce leads for you. When a potential customer finds your website and wants more information they can contact you through your website. 

Digital Marketing

If you plan on leveraging digital marketing to increase your leads and grow your business, you'll likely want to drive traffic to a website.

Not all websites are created equal

Stay away from Website Builders like Wix, GoDaddy, Square Space, Shopify and more! These builders produce poor mobile responsiveness and performance. 

Site Speed Matters to Google

Since July 2018, Google has prioritized mobile page load speed as a key metric when determining a website's search result ranking. If your mobile website is slow or unresponsive, it comes with a hefty penalty to your overall ranking across all devices.

Why we use WordPress

35% of the Web Uses WordPress
WordPress Is, by Far, the Most Used CMS with 61.8% of the market share
There Are Currently 54,000+ Free Plugins
WordPress is Behind 30.3% of the Top 1000 Websites

Every functionality you need on one platform

There are currently over 4 million live websites using WooCommerce
Advanced Custom Fields allows your marketing team the power of updating content on your site
Use advanced lead gen forms or complicated calculators with WPFluent Forms
Replace Eventbrite and Vagaro with native apps like Tickera and Bookly 

Don't slack when it comes to hosting

Most companies starting out opt to host their website on a shared hosting environment. This is not a good idea and will cost more in the long run. Shared hosting is a single server that hosts multiple websites. A shared hosting solution is 'low cost' but very unreliable because of low availability (uptime). Moreover, if one website gets a lot of traffic, other websites on the server suffer due to the excessive and highly unfair allocation of server resources.

Why is web accessibility so important?

Making the web accessible is about leveling the playground for 20% of the world's population. Imagine what society gain if 1.5 Billion (!) people who are as smart, as talented, and as driven as anybody, get access to the world's largest resource pool - the internet.

Display Advertising

What is retargeting and how does it work?

Retargeting converts those researching a product or service into buyers. Generally, 2% of visitors convert on the first visit to an online website. Retargeting brings back the other 98%. Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online. We place a special retargeting code on each of the visitor's browsers which allows us to show them marketing messages when they return to the website later on.
Why is retargeting so effective?
Right People
Right Ads
Right Places

What is Geo-Conquesting and how does it work?

Geo-conquesting is targeting your competitor’s customers or other important locations, showing them your ads, and then tracking them to your place of business!

Geo-Conquesting Examples

Example #1
Example #2
Example #3

A steak restaurant named “The Cattle Prod” wants more customers.  We target their 4 nearest competitors (other steak houses) and show ads to all the people who go into that restaurant tracked by their mobile phones.  They see the display ads all over the Internet on their mobile phones, home, and work computers.  A certain number of them end up visiting The Cattle Prod to give them a try.   They are then detected by their cell phones at The Cattle Prod restaurant and counted as a “conversion” in analytics.   The customers are retargeted on their mobile phones and computers over the next few months to remind them to come back again at a future date.

A Kia Auto Dealership wants to target customers who are in the market for a new or used car. They geo conquest 4 competitors, a Toyota Dealership, a Honda Dealership, a Scion Dealership and another Kia dealership that is their competition. We track them using their cell phones and begin showing those people who walked onto any of those dealerships’ ads the next day on their mobile phones, home, and work computers. An ad might advertise to come and check out their Kia Dealership. Each person who walks onto the original Kia Dealership’s lot is considered a “conversion” and counted in the analytics. The customers are then retargeted for another 3 weeks.

Cobb & Cobb is a personal injury law firm. They are looking to find those who have recently been injured either in the workplace, an auto accident, or other injuries that may need to be handled by their firm. They target five nearby emergency rooms to show ads to everyone who has entered the hospital to offer their legal services. This is a well targeted market for those who have been injured (and their families who may be in the waiting rooms for an extended period of time) and might need assistance. We show them ads starting the following day on their mobile phones, home, and work computers. A certain number of those injured will reach out to Cobb & Cobb for their assistance.