Discovery and Strategy Session
We started with a discovery and strategy session to better understand Stancek Design and Build’s goals and market position. This process included:
- Keyword Research – Identifying search terms relevant to custom home building.
- Competitor Analysis – Studying competitors to identify strengths and gaps.
- Gap Analysis – Finding opportunities to stand out in the market.
- Content Planning – Developing a 12-month content strategy to boost SEO rankings and drive traffic.
This strategic foundation laid the groundwork for a website that would attract and convert leads effectively.
Custom Website Design and Development
We created a custom design that reflects Stancek Design and Build’s professionalism and craftsmanship. Built on the WordPress platform, the website delivers:
- Speed and Accessibility – Lightning-fast load times and full compliance with WCAG 2.1 standards for accessibility.
- Core Web Vitals Optimization – A performance score of 90% or higher, ensuring the site is optimized for user experience and search engines.
- Conversion-Driven Design – Clear calls-to-action and intuitive navigation to turn visitors into leads.
Professional Copywriting
All website copy was written by a professional copywriter to inform visitors, highlight services, and support conversions. The content is optimized for SEO to attract organic traffic while engaging readers with compelling messaging.
Hosting and Maintenance
The website is hosted on our enterprise-level server, providing:
- Top-Tier Security – Protection against threats and vulnerabilities.
- High Performance – Fast load times and reliability.
- Ongoing Maintenance – Regular updates for plugins, themes, and performance optimization.
Content and Marketing Strategy
Post-launch, we continue to implement a 12-month content plan designed to:
- Build topical authority in the custom home-building industry.
- Improve search rankings through high-quality, SEO-focused content.
- Increase website traffic and lead generation over time.
Results and Impact
Since launching the website, Stancek Design and Build has experienced:
- A surge in leads through organic traffic and paid advertising.
- Higher conversion rates thanks to an intuitive design and compelling calls-to-action.
- Improved visibility in search engine results, helping establish credibility in their market.
Conclusion
The Stancek Design and Build website project highlights Squeak Media’s expertise in delivering high-performance, conversion-driven websites backed by strategic marketing efforts. From discovery to development and ongoing content creation, we built a platform designed for growth and success.
Visit the Stancek Design and Build website today to see how our work is helping them grow their business and bring dream homes to life!
