Discovery and Strategy
Initial Consultation
Our project began with an in-depth discovery and strategy service. This initial phase was critical to understand Seminole Feed’s business goals, target audience, and market positioning.
Keyword Research
We conducted extensive keyword research to identify the most relevant and high-performing search terms for Seminole Feed. This research ensured that our content strategy would effectively attract and engage their target audience.
Competitor Research
By analyzing competitors in the horse feed industry, we gained valuable insights into their strengths and weaknesses. This information helped us to identify opportunities for Seminole Feed to stand out in the market.
Gap Analysis
We performed a gap analysis to pinpoint areas where Seminole Feed’s online presence could be improved. This analysis highlighted the content and features that were missing or underperforming.
Content Strategy
Based on our research, we developed a comprehensive content strategy for the next 12 months. This strategy outlined the topics and types of content that would be most effective in engaging their audience and improving search engine rankings.
Design and Development
Custom Design
We collaborated with a professional designer to create a custom design for the homepage, ensuring it was visually appealing and aligned with Seminole Feed’s brand identity.
Content Creation
All website content was crafted by a professional copywriter, ensuring it was engaging, informative, and optimized for search engines.
Brickbuilder Integration
The website was built using Brickbuilder, a professional editor theme for WordPress. This choice ensured cleaner code, better performance, and enhanced security.
WooCommerce Implementation
To facilitate online sales, we integrated WooCommerce into the website, creating a seamless and efficient online store for Seminole Feed’s products.
Custom Dealer Locator
We developed a custom dealer locator feature, allowing users to easily find the nearest Seminole Feed dealer. This tool enhanced user experience and supported local dealers.
Execution and Campaign Management
12-Month Content Campaign
Following the content strategy developed during the discovery phase, we executed a 12-month campaign. This included regular blog posts, product updates, and other relevant content to keep the website fresh and engaging.
Facebook Advertising
To drive more leads to the website, we ran targeted Facebook ads. These ads were designed to reach Seminole Feed’s specific audience, increasing traffic and generating potential leads.
Hosting and Performance
Enterprise-Level Hosting
The website is hosted on Squeak Media’s enterprise-level servers, ensuring reliability and high performance.
Performance and Security
Our hosting solutions guarantee that the website is lightning fast and highly secure, providing users with a seamless browsing experience and protecting against potential threats.
Conclusion
The collaboration between Squeak Media and Seminole Feed has resulted in a significant transformation of Seminole Feed’s online presence. By leveraging our comprehensive digital strategy, including a custom WordPress website, professional content creation, integrated WooCommerce store, and targeted Facebook advertising, we successfully enhanced user experience and increased lead generation. The website, hosted on our enterprise-level servers, is now faster, more secure, and better equipped to serve Seminole Feed’s customers. This project showcases Squeak Media’s expertise in digital marketing and our commitment to delivering high-quality, impactful solutions for our clients. We look forward to continuing our partnership with Seminole Feed and supporting their ongoing growth and success.
