Discovery and Strategy Session
We kicked off the project with an in-depth discovery and strategy session. This included:
- Keyword Research – Identifying high-traffic, relevant keywords to target.
- Competitor Analysis – Understanding market gaps and opportunities.
- Gap Analysis – Pinpointing areas to outperform competitors.
- Content Planning – Creating a 12-month schedule for blog posts and updates to build SEO strength and topical authority.
This foundation allowed us to shape a strategy focused on improving search engine rankings and driving qualified traffic to the website.
Custom Website Design and Development
With the strategy in place, we designed a custom WordPress website that prioritizes user experience and conversion optimization.
- Lightning-Fast and Accessible – Built to pass WCAG 2.1 standards for accessibility and surpass Core Web Vitals benchmarks with a score of 90% or higher.
- Conversion-Focused Design – Highlighting Pro Closet and Cabinetry’s services, portfolio, and contact forms to streamline lead generation.
- Professional Copywriting – Informative, SEO-optimized content tailored to drive conversions while showcasing the company’s expertise.
Hosting and Ongoing Maintenance
We host the website on our enterprise-level server, ensuring the highest levels of security and performance. Ongoing maintenance includes:
- Regular updates to themes and plugins.
- Performance monitoring and optimizations.
- Security checks to keep the site safe and reliable.
Digital Marketing and Social Media Management
Beyond the website launch, we continue to support Pro Closet and Cabinetry’s growth through:
- Social Media Management – Engaging content to increase awareness and interaction.
- Paid Advertising Campaigns – Targeted ads to drive lead conversion.
- Content Marketing – Scheduled blog posts and updates for the next 12 months to boost SEO and establish topical authority in the home improvement industry.
Results and Impact
Since launching the new website and marketing strategy, Pro Closet and Cabinetry has experienced:
- A surge in leads from organic traffic and paid ads.
- Higher lead conversion rates driven by a user-friendly design and targeted campaigns.
- Improved search engine visibility, thanks to ongoing content updates and SEO optimization.
Conclusion
The Pro Closet and Cabinetry project showcases Squeak Media’s ability to deliver high-performance websites and ongoing marketing strategies that drive measurable results. From custom design and development to content marketing and social media management, we created a comprehensive solution tailored to help Pro Closet and Cabinetry grow.
Visit the Pro Closet and Cabinetry website today and see how our work is helping transform their online presence and drive more leads!
