Discovery and Strategy Session
The project began with an in-depth discovery and strategy session, where we conducted extensive keyword research, competitor analysis, and a thorough gap analysis. These findings allowed us to craft a comprehensive strategy tailored specifically to Prestige Urgent Care’s goals. The strategy also included a detailed content plan for the next 12 months, designed to boost the website’s search engine rankings and drive more traffic.
Custom Website Design
With a clear strategy in place, we moved on to designing a custom website that drives conversions. The design was focused on providing a user-friendly experience that guides visitors to book appointments, access important information, and learn more about the services offered by Prestige Urgent Care.
WordPress Website Development
The website was developed on the WordPress platform, ensuring it is lightning fast and fully accessible. Adhering to WCAG 2.1 standards, we made sure that the website is accessible to all users, including those with disabilities. Additionally, the website surpassed all Core Web Vitals benchmarks, achieving a score of 90% or higher, which reflects our commitment to delivering high-performance, user-friendly digital experiences.
Professional Copywriting
All website content was crafted by a professional copywriter, ensuring that the copy is both informative and optimized for conversions. The content effectively communicates the value of Prestige Urgent Care’s services while guiding visitors to take action, such as booking appointments or contacting the facility.
Hosting and Ongoing Maintenance
The website is hosted on our enterprise-level server, providing top-tier security and performance. Squeak Media continues to maintain the website, ensuring that all themes, plugins, and performance enhancements are regularly updated to keep the site running smoothly.
Ongoing Content Strategy
Now that the website is live, we are focused on executing the scheduled content plan for the next 12 months. This ongoing effort is designed to help Prestige Urgent Care gain topical authority within their niche, improve search engine rankings, and attract more patients to their facility.
Conclusion
The Prestige Urgent Care website project is a testament to Squeak Media’s ability to deliver comprehensive digital solutions that drive real results. From strategy development and custom design to ongoing content creation and maintenance, we ensured that every aspect of the project was executed with precision and care.
Visit the Prestige Urgent Care website today to see how our work has enhanced their online presence and supported their mission to provide exceptional care to the Orlando community.
