Discovery and Strategy Session
We began the project with a comprehensive discovery and strategy session, where we conducted:
🔍 Keyword research to identify high-value search terms for local and industry-specific SEO
📊 Competitor analysis to evaluate positioning and opportunities
🚧 Gap analysis to uncover areas for differentiation and content expansion
These insights guided the development of a strategic plan to boost online visibility and attract more qualified leads.
Professional Copywriting
Our team of professional copywriters developed all website content with a focus on:
✍️ SEO optimization to improve rankings and organic reach
🧠 Clear, engaging language that informs and converts visitors
📈 Service-driven messaging tailored to both residential and commercial audiences
Custom Website Design and Development
The Fletcher Plumbing website was custom designed to reflect their expertise and trusted service history, and built on the WordPress platform for flexibility and performance. Key features include:
✅ Lightning-fast load times for a smooth user experience
✅ Full accessibility, meeting WCAG 2.1 standards
✅ Core Web Vitals score of 90%+, ensuring a high-performing site for users and search engines alike
✅ Mobile responsiveness and intuitive navigation
Hosting and Maintenance
We host the site on our enterprise-level server, ensuring:
🔒 Top-tier security
🚀 Optimized performance under any traffic load
🛠️ Ongoing maintenance, including regular updates for themes, plugins, and backend functionality
Results and Impact
Since launching the new website, Fletcher Plumbing has seen:
📈 A significant increase in leads generated directly through the website
🔍 Better search engine rankings
📞 More qualified inquiries from both residential and commercial clients
Conclusion
The Fletcher Plumbing project is a great example of how Squeak Media blends strategy, design, SEO, and technical expertise to deliver websites that perform. From the ground up, this project was built to support Fletcher Plumbing’s legacy while driving measurable growth.
💧 Visit the new Fletcher Plumbing website and see how we brought five decades of trusted plumbing service into the digital age!
