Discovery and Strategy Session
We began the project with a thorough discovery and strategy session to uncover the opportunities for growth and visibility. This included:
🔍 Extensive keyword research to identify high-value search terms
📊 Competitor analysis to understand how FEI Stabling could stand apart
🚧 Gap analysis to find content and service areas that competitors were missing
🗓️ 12-month content strategy to build authority and drive organic traffic
These insights fueled a digital strategy designed to attract qualified leads and convert interest into action.
Custom Website Design and WordPress Development
We brought the FEI Stabling brand to life with a custom-designed WordPress website, focused on:
✅ Conversion-first UX/UI design that makes it easy for customers to inquire or place orders
✅ Accessibility, meeting WCAG 2.1 standards to ensure usability for all visitors
✅ Lightning-fast performance, with the site achieving 90%+ Core Web Vitals scores
✅ Mobile responsiveness, ensuring a seamless experience across all devices
Professional Copywriting
Every word on the site was written by a professional copywriter, with messaging crafted to:
• Clearly communicate FEI Stabling’s unique value
• Guide visitors through product and service offerings
• Build trust and encourage inquiries or direct orders
The result is a website that speaks directly to the needs of show organizers, barn managers, and event producers.
Enterprise Hosting & Maintenance
The website is hosted on Squeak Media’s enterprise-level server, offering:
🔒 Industry-leading security
🚀 High-speed performance
🔧 Ongoing maintenance for all themes, plugins, and backend systems
Ongoing Content Strategy
With the site launched, we’re now executing the content strategy developed in the discovery phase. This includes:
📝 Blog posts that support SEO and educate customers
📣 Social media content to increase reach and brand awareness
📬 Email newsletters that keep FEI Stabling top-of-mind with past and potential customers
Results and Impact
Since the new website launched, FEI Stabling has seen:
📈 A significant increase in online orders
📞 A surge in qualified lead conversions
🔍 Improved search engine rankings and visibility
Conclusion
The FEI Stabling project is a shining example of how a focused digital strategy, backed by top-tier design and development, can drive real results. From discovery through execution, Squeak Media helped FEI Stabling create a digital foundation that supports their mission to raise the bar for temporary horse stalls.
🐴 Visit the FEI Stabling website today and see how we brought their industry-leading vision to life!
