Project Kickoff
To start the Brick City Title project, Squeak Media conducted a comprehensive discovery and strategy session. This involved extensive keyword research, competitor analysis, and a thorough gap analysis. Based on these findings, we crafted a detailed strategy to improve Brick City Title’s online presence and search engine rankings.
Strategy Development
Our strategy development included a scheduled content plan for the next 12 months, aimed at enhancing Brick City Title’s SEO and driving more traffic to their website. The strategy focused on creating high-quality, relevant content to build topical authority and improve search engine visibility.
Custom Website Design
We designed a custom website tailored to Brick City Title’s needs, emphasizing a user-friendly interface and optimized user experience to drive conversions. The design process ensured that the website was visually appealing and functionally robust.
Custom Development
One of the standout features of the new website is the custom-developed title calculators. These calculators, designed to meet the unique needs of Brick City Title’s clients, required advanced development skills and were created to simplify complex calculations for users.
Website Development
The website was built on the WordPress platform, chosen for its flexibility and user-friendly interface. We focused on making the site lightning fast and fully accessible, adhering to WCAG 2.1 standards to ensure it was usable for all visitors.
Professional Copywriting
All the content on the new website was crafted by a professional copywriter. The copy was written to inform visitors and support conversions, ensuring that the messaging was clear, engaging, and aligned with Brick City Title’s brand voice.
Hosting and Maintenance
The website is hosted on our enterprise-level server, offering top-notch security and performance. Squeak Media handles all ongoing maintenance, including regular theme and plugin updates, to ensure the site remains secure and up-to-date.
Digital Marketing Efforts
In addition to building the website, Squeak Media manages Brick City Title’s social media accounts and runs social media advertising campaigns. These efforts aim to increase lead conversions and overall brand awareness, further supporting the client’s business goals.
Ongoing Content Creation
We are committed to writing and scheduling high-quality content for the next 12 months. This ongoing effort is designed to help Brick City Title gain topical authority in their industry, improve SEO rankings, and drive consistent traffic to the website.
Conclusion
The Brick City Title website project showcases Squeak Media’s ability to deliver a comprehensive digital marketing solution, from strategy development and custom web design to ongoing content creation and digital marketing management. The new website is not only fast and accessible but also strategically positioned to help Brick City Title achieve long-term success in their industry.
