Discovery and Strategy Session
We kicked off the project with a deep-dive discovery and strategy session, which included:
🔍 Extensive keyword research to identify search terms with the highest value and intent
📊 Competitor analysis to understand where Astro could stand out
🚧 Gap analysis to uncover opportunities in both content and e-commerce functionality
🗓️ 12-month content plan designed to boost SEO rankings and drive ongoing traffic
This strategy provided the foundation for a website built to convert browsers into buyers.
Custom Website Design and WooCommerce Integration
Next, we designed a custom website interface that was clean, functional, and conversion-focused. Built on the WordPress platform with WooCommerce, the site is:
⚡ Lightning-fast and scalable to handle thousands of products
🧭 Easy to navigate, with product filters, categories, and intuitive search
🌐 Accessible, meeting WCAG 2.1 standards for an inclusive user experience
📈 Optimized for performance, surpassing Core Web Vitals benchmarks with a 90%+ score
Professional Copywriting
Every page and product description is written by a professional copywriter, ensuring that the content is:
✔️ Informative and trustworthy
✔️ Optimized for search engines
✔️ Tailored to increase conversions and build customer confidence
Hosting & Ongoing Maintenance
The new site is hosted on our enterprise-level server, giving Astro Transmission Parts:
🔒 Top-tier security
🚀 High-speed performance under heavy load
🛠️ Ongoing updates and maintenance to keep the site running smoothly
Results and Impact
Since the site launched, Astro Transmission Parts has experienced:
📦 A major increase in online sales
📞 Higher lead conversion rates
🔍 Improved visibility in search results, thanks to better content and SEO optimization
Conclusion
This project highlights Squeak Media’s ability to build powerful, scalable e-commerce platforms that don’t just look good—they perform. From custom WooCommerce development to ongoing SEO content and hosting, the Astro Transmission Parts website is a true engine for growth.
