You didn’t build your own business just to watch your website sit there, doing all kinds of nothing. You want people finding you on search engines – and not just any people, but ones who actually buy. That’s what search engine optimization (SEO) is for.
But SEO takes forever! How can it make money? Isn’t it better to pump money into Google Ads for quick results? Valid questions, my friend. And this blog will answer them.
Below, I’ll walk you through how SEO helps your site show up for the right people in search results, how that leads to long-term growth, and of course, how it all ties back to cold, hard cash.
What on-page SEO does for search results
Have you noticed how some sites appear in the top spots of search engine results pages (SERPS), while others only show up after some serious scrolling? That’s the power of on-page SEO. It can snag your site the best positions on SERPS.
On-page SEO means optimizing your site’s content, headings, images, and meta tags so search engines like Google Search can read it, love it, and rank it higher. This goes for other search engines too (looking at you, Bing).
When you (or your SEO agency) gets your on-page SEO right, search bots see quality content with relevant keywords incorporated into it and know you’re delivering something valuable. The result? Your site gets more online visibility.
Throw in some link building, and technical SEO fundamentals (fast page speeds, clean code, easy navigation, etc.), and you’ll give your site a serious advantage.
Why qualified leads are more important than big visitor numbers
Sure, it’s tempting to brag about 10,000 monthly hits from Google Ads, but here’s the thing: if 9,999 of those people have absolutely no interest in buying? You’re basically hosting a pricey party for free-loaders.
Big traffic looks impressive in analytics, but qualified leads (the ones who genuinely want what you sell) are what make you money from SEO in a real way.
Think about it: if your site’s optimized for local businesses, but you’re drawing random clicks from halfway around the globe, that’s not helpful. SEO isn’t about quick wins; it’s about steady, consistent growth. Honing in on the right audience via your SEO strategy is how you transform organic traffic into conversions.
How qualified leads build better search rankings in the long run
Let’s say your SEO is solid. You’ve zeroed in on your best audience, used the right SEO tactics, built relevant pages, and uploaded SEO-friendly blogs.
Over time, you’ll attract visitors who’ll spend more time on your site, click around, and maybe even share your stuff. That signals to Google that your site’s legit, which can bump up your search engine rankings even further.
And if you’re selling something – whether it’s a product, a service, or even selling digital products – these engaged, qualified leads are more likely to buy (or at least come back for more).
Want even more reasons to love SEO? Check out my other blog, “Why Is SEO Important? The Truth Behind the Hype.”
SEO basics to help your business make more $$$s
Okay, so now that you know that you can make money with SEO, the question is how? Here are key steps to take:
Start with relevance
Figure out what your audience actually needs – i.e., the topics and keywords they’re searching for – and then build your content around those. That way, you’re attracting the people who’re already interested in what you offer.
Zero in on local SEO
If you serve a specific region, dial your content and keywords into that location. Things like “coffee shop in [Your Town]” or “plumber near me” can drive hyper-focused traffic that’s ready to buy. Also, make sure you create and optimize your Google Business Profile with keywords, relevant info, and nice imagery.
Keep engagement going
Once people land on your site, keep ’em around. Make sure your pages load fast, your design looks fresh, and your content actually helps people. The lower your bounce rate (people who click away from your website pages immediately), the more search engines see you as relevant and user-friendly.
Optimize on-page elements
Title tags, meta descriptions, and headers are super important – both for search bots and for real humans scanning your content. Integrate your keywords naturally into the content (never force them in), and make each web page or blog you write relevant, super valuable, and a pleasure to read.
Invest in quality link building
Good backlinks are like gold stars that say, “Yes, this site’s the real deal!” Look for guest-post opportunities, partnerships, and credible industry sites willing to link back to your content. Avoid spammy link farms; they won’t do your SEO any good.
Track & improve
Launching your SEO efforts is just the start. Watch analytics to see what’s working. Are visitors converting, or just browsing? Tweak your SEO tactics along the way, putting more effort into what’s winning and ditching what’s not.
Over time, your site can outdo the competitors who spend all their time and money on paid ads or quick tricks.
Think it’s time you got an SEO specialist on board?
If you’ve been wondering if SEO services are worth the investment, ask yourself: do you want stable growth that keeps paying off, or do you want short-term wins that fizzle out?
If your answer is the first one, welcome to the club. Whether you’re a local shop or aiming to scale globally, a solid SEO strategy can add serious value to your bottom line.
So if you’re ready to start SEO-ing or want to check out SEO consulting services to help you get started, reach out to me, I’m here to help.
